FLIP THE SCRIPT
This May, we’re launching Flip the Script—a bold campaign to challenge outdated stereotypes and showcase the truth about today’s older adults. Timed with Older Americans Month, this campaign highlights the power of experienced talent, the value of intergenerational teams, and the growing economic and social impact of people over 50—including as entrepreneurs and innovators.
We’re flipping the script on ageism by sharing data, stories, and visuals that reflect the reality: older adults are starting businesses at higher rates than any other age group, and multigenerational teams are driving the future of work. Join us as we elevate new narratives—because it’s time to see aging and work differently. If you’d like to join the growing movement to flip the script, sign up below.
a shout out to our Flip the script champions!
In addition to the hundreds of individuals who have signed up for the campaign, these organizations that have agreed to participate and amplify the Flip the Script message! Each of them in some way or another contributes to changing the narrative about older adults and intergenerational teams.
